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CRM development · Brighton, Sussex & London

Custom CRM development that fits how you actually work.

We build businesses their own CRM, shaped around their real workflow and wired straight into their website, with AI built in. One flat fee, unlimited users, and it is yours to keep. Based in Brighton, working across Sussex and London.

In short

Pixel & Shovel builds custom CRMs for businesses in Brighton, Sussex and London for one flat monthly fee with unlimited users, not per seat. Your CRM is built around your workflow, runs on your own data, connects to your website, and has AI working across it. Most builds go live in weeks, not months.

What a custom CRM does for your business

Off-the-shelf tools make you work their way. A CRM built for you works your way, and pays for itself in the hours and customers it stops you losing.

One place for everything

Customers, pipeline, jobs, quotes, orders and numbers in a single system, instead of spread across spreadsheets, inboxes and a dozen apps that never talk to each other.

Built around your workflow

Your stages, your pricing, your rules. We learn how your business actually runs, then build the CRM to match, rather than forcing your team to bend to someone else's software.

Wired to your website

Enquiries, bookings and orders flow from your site straight into the CRM automatically. No rekeying, no lost leads, no copy and paste between systems.

AI that works on your data

A private AI inside your system that drafts replies, flags the customers worth your attention, spots patterns and does the thinking you never get time for.

A Brighton studio, not a call centre

We are based in Brighton and happy to sit down with you in person. We build for businesses across the South East and, remotely, the whole of the UK.

BrightonHoveWorthingEastbourneCrawleyLewesHorshamChichesterLondonAnywhere in the UK, remotely

How a build works

Clear, fixed, and no black hole. You watch it being built.

01

Discovery

We learn how your business runs, what is costing you time, and what good looks like.

02

Fixed proposal

Clear scope, one fixed price, an honest timeline. No surprises, no scope creep.

03

Build

Weekly check-ins as your CRM and website take shape. You steer as we go.

04

Launch & support

Training, a clean handover, then real UK support. Yours to own.

CRM development FAQs

The questions Brighton and London businesses ask us most.

How much does a custom CRM cost to build?+
We build custom CRMs for one flat monthly fee with unlimited users, rather than charging per seat. Larger, fully bespoke platforms are a fixed project quote. Either way you get one fixed price up front, with no per-user fees and no surprise add-ons.
Do you build CRMs for businesses outside Brighton?+
Yes. We are Brighton based and work in person with businesses across Brighton, Hove, Sussex and London, and remotely with businesses anywhere in the UK. Onboarding and support come from real people in UK office hours.
Why not just use Salesforce or HubSpot?+
Off-the-shelf CRMs make you bend your business to their software and charge per user forever. A custom CRM is built around how you actually work, runs on your own data, and is yours to keep. For many businesses it costs less over time and fits far better.
Can the CRM connect to my website?+
Yes. We wire your website and CRM together so enquiries, orders and customer data flow into one place automatically, with AI working across all of it. That is the core of what we build.
How long does a custom CRM take to build?+
We agree an honest timeline up front in the proposal, then you watch it being built with weekly check-ins. Most builds go live in a matter of weeks, not months, because we build on a proven foundation rather than from scratch.
Let's talk

Ready for a CRM built around your business?

Tell us how you work and we will come back with honest thoughts and a fixed price. No pressure, no sales runaround.