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You tell us what you need. We build it.

We dig past the templates and the app sprawl and build your business its own website and CRM on one solid foundation, running on your own data, with AI built in. One flat fee. Onboarding and support from the UK.

A UK company One flat fee, unlimited users AI built in, not bolted on
CROSS-SECTION0m · surface
Spreadsheets doing the real work0m
Shopify, plus a dozen apps2m
A CRM billed per seat4m
Subscriptions on subscriptions6m
Data scattered across tools9m
BEDROCKYour system. One solid foundation.BUILT ✓
scroll to dig
A family-run, women-led UK company Onboarding & support in UK office hours One flat fee, what you pay is what you pay
The surface

Sick of building your business on someone else's software?

Shopify, Wix, Magento, all built for everyone, which means built for no one. So you bolt on app after app to force them to fit, and pay for every single one.

ShopifyxWixxMagentoxWordPressxa dozen plugins
01

Held together with apps

A wall of plugins keeping your site upright. Every one is another login, another bill, and another thing that breaks.

02

You rent it, you don't own it

Your site, your customers and your data all sit on someone else's platform, by their rules and their price rises.

03

One size fits no one

Off the shelf makes you bend your business to fit the software. It should be the other way around.

04

Pay per seat, pay per feature

Add a user, pay more. Want that feature, pay more. Forever, on top of every app you already stack.

The maths

Most of a big agency fee never touches your product.

A traditional agency quote is mostly scaffolding: account managers, project managers, office overhead and margin stacked on top. We don't carry that. Modern tooling and AI do the heavy lifting, so almost every pound goes into the thing you actually wanted. Same brief, better build, a fraction of the cost.

A traditional agencymost of it on overhead
overhead, management, margin
product
Pixel & Shovelnearly all on the build
your product
Overhead and management Your actual product
Free · no strings

See it before you spend a penny.

Send us your website and a line about what you do. We'll build you a free, personalised preview of what your own site, CRM and AI could look like, made for your business, not a template. Yours to keep either way.

  • Built around your actual business, not a demo
  • Back to you within two working days
  • No cost, no obligation, no sales runaround

No cost, no obligation. Prefer to chat? Message us on WhatsApp.

On it, thank you.

We'll build your free preview and send it over within two working days. If it's urgent, message us on WhatsApp.

Where to start

Start where you are. Grow when you are ready.

Not everyone needs the full platform on day one. Begin with a sharp website, add your CRM when the time is right, and step up to a full custom system when you outgrow it. You never start over, you build on what you already have.

Entry point

Website

From £600

A fast, sharp website that fits your stage and budget. On Shopify, WordPress or custom code, whatever makes sense for you right now.

  • Designed and built around your brand
  • Live quickly, easy to update
  • The right platform for where you are
MOST POPULAR The core

Website + CRM

One flat monthly fee

Your site and your system on one foundation, running on your own data, with AI built in. This is the Pixel and Shovel way.

  • Website and custom CRM, wired together
  • Built-in AI working on your business
  • Unlimited users, what you pay is what you pay
The works

Full custom platform

Fixed project quote

A bespoke platform built from the ground up for exactly how your business runs. The kind of build an agency quotes a fortune for.

  • Designed entirely around your operation
  • Deep automation and AI throughout
  • Yours to own, UK support included
Outgrow your website? We lift you onto your own system without starting from scratch. The work you have already paid for carries up with you.
The CRM at the heart of it is Jeanus, our own platform. See how it works and the plans, from £49/month. Explore Jeanus
What we build

One system. Built around you. Running on your data.

We learn how your business actually runs, then build it: your website, your CRM, your data and your automations, all on one foundation. Fully customisable, so you can change it yourself any time, or leave it to us. Tell us what you need.

Lettings agency
portals, viewings, landlords
Wholesaler
pricing tiers, reps, repeat orders
Private clinic
bookings, records, reminders
Trades firm
quotes, jobs, invoices
Recruitment agency
candidates, clients, pipeline
Built-in AI

An AI that actually knows your business.

Not a chatbot stuck in the corner of the screen. A private AI that lives inside your system, learns from your own data, and quietly does the thinking you never get time for.

Plans your day and your team's, around what actually needs doing.
Catches the email you forgot to answer before it costs you the customer.
Spots buying patterns and slow stock before you would have noticed.
Works around the clock, on your terms, in plain English.

Your data never leaves your business. It stays yours.

Your morning briefingMon, 8:02am
Three emails have sat unanswered since Tuesday. One is from Oakline, a customer who spent £12k last year.
Draft replies
Orders for your bestseller are up 38% this week. At this rate you run out by Friday.
Reorder now
Maria is double-booked Thursday. Sam is free from 1pm and closest to the job.
Rebalance the day
Your quietest window is tomorrow, 2 to 4pm. Good time for the supplier call you keep moving.
Put it in
Pricing

Think you can't afford this? Think again.

You have seen where the money goes. One flat monthly fee, built around your business, and what you pay is what you pay.

One flat fee. Unlimited users.no per-seat
What you pay is what you pay.no upsells
Latest tech and AI rolled in as the world moves.free
A small monthly hosting cost. That is the only running cost.minor
UK onboarding and support. Real people, UK hours.included

Our promise to you

One fixed price, agreed up front. No per-seat fees, no surprise add-ons.
You watch it being built. Weekly check-ins and updates, never a black hole.
It's yours to keep. Your data and your build belong to you, not us.
An honest answer first. If we're not the right fit, we'll tell you on the first call.
Built by us

We don't just say we build software. Here it is.

Two platforms we built from the ground up. The same engine goes into what we build for you.

Jeanus · our CRM engine

The platform we build your business on.

Jeanus is the bedrock. Customers, pipeline, jobs and numbers in one clean place, with the AI working across all of it. We shape it to your business, wire your website straight into it, and hand you something you genuinely own.

  • Your customers, pipeline and data in one view
  • Website and CRM wired together, end to end
  • AI reading your data and acting on it daily
Explore Jeanus & see plans
app.jeanus.app / dashboard
Revenue · MTD
£48,210
up 12.4%
Active deals
37
up 5
Tasks due
9
3 today
Pipeline · last 7 weeks£128k
Oakline Trade Co.Proposal sentWon
Harbour & ValeDiscovery callOpen
Meridian GroupFollow-up dueOpen
Rupesy · AI SaaS, built from scratch

Proof we build serious software.

A full AI platform for wholesale buyers: search suppliers in plain English, parse price lists automatically, get alerted the moment prices move. This is what is possible when software is built for one job and built properly.

  • Natural-language search across 50k+ products
  • Supplier price lists parsed automatically
  • Live price alerts that save hours every day
app.rupesy.com / search
Fairy Original 900ml
ABC Wholesale
£6.49
down 12%
Fairy Platinum Pods 30pk
Direct Supplies
£7.25
down 5%
Fairy Non-Bio Tabs 40pk
Metro Cash
£7.99
up 2%
Who you're working with

A small UK team that builds the thing itself.

No account managers, no offshore handoff. You talk to the people who design and build your system, operators who have run sales, distribution and operations, not just written code. Founded and led by women. We're new as an agency, but we've already shipped real software, Jeanus and Rupesy, with the same engine that goes into your build.

SBSam Ball
Sam Ball
Director & Founder

A commercial background in ecommerce, digital and wholesale distribution, our beachhead market, plus the technical capability behind Jeanus and Rupesy. She turns commercial insight into working software, and leads product and overall direction.

LBLaura Ball
Laura Ball
Director

A hands-on background in SQL and data, now heading up delivery. She turns every signed client into a built, live system, owning the build process and making sure work ships on time and to spec.

MBMillie Ball
Millie Ball
Head of Sales

A career built entirely in sales across blue-chip corporates, fintech startups and recruitment. She has built pipelines from a standing start and closed in both enterprise and founder-led environments. Owns the sales engine and the pipeline.

How we work

No black hole. You watch it being built.

01

Discovery

We learn your business, how it really runs, what is costing you time, and what good looks like.

02

Proposal

Clear scope, one fixed price, an honest timeline. No surprises and no scope creep.

03

Build

Weekly updates and check-ins. You watch your website and CRM take shape, and steer as we go.

04

Launch & support

Training and docs, then real UK support in UK hours. Edit it yourself or keep us on to grow it with you.

Get a fixed quote

Tell us what you need.

A few lines is plenty. We'll come back with honest thoughts and a fixed price. No pressure, no sales runaround.

  • One fixed price, no scope creep
  • A real reply from a UK team, within one working day
  • Not ready to commit? We'll still point you in the right direction

Prefer to chat? Message us on WhatsApp.

Got it, thank you.

We'll be in touch within one working day. If it's urgent, message us on WhatsApp.

Questions

The things people ask before they say yes.

How much does it cost?
A website starts from £600. The full website + CRM is one flat monthly fee with unlimited users. Larger custom platforms are a fixed project quote. Either way you get one fixed price up front, with no per-seat fees and no surprise add-ons.
Do I actually own what you build?
Yes. Unlike renting a template platform, what we build runs on your own data and is yours. On bespoke builds, full source-code ownership is available.
What if I only need a website for now?
That's a great place to start. Begin with a sharp website that fits your stage, then add your CRM when the time is right. You never start over, you build on what you already have.
How long does it take?
We agree an honest timeline up front in the proposal, then you watch it being built with weekly updates and check-ins. No black hole, no disappearing for months.
Where are you based, and who supports me?
We're a UK company based in Brighton. Onboarding and support come from real people in UK office hours, not a ticket queue on the other side of the world.
What happens to my data and the AI?
Your data stays in your business and stays yours. The built-in AI works on your own data to do the thinking you never get time for, it doesn't leave your system.
Can I change it myself afterwards?
Yes. Everything is fully customisable, so you can edit it yourself any time, or keep us on to grow it with you. Your call.
Let's talk

Let's break ground.

Drop us a message on WhatsApp or book a free 30-minute call. We will look at what you have got, find the quick wins, and tell you honestly if we are the right fit.

Chat with us