Pixel & Shovel

Website brief builder

A clear brief is the difference between a website that fits and one that fights you. Answer a few plain questions and we will assemble a tidy brief you can copy, download or email. No sign-up, nothing leaves your browser.

Who you are and what you do, in your own words.

The single thing it most needs to do for you.

A sentence on the people you want the site to reach.

Tick the ones that feel right. You can change your mind later.

Anything the site has to actually do, not just show.

Names of brands or sites whose look you admire, and a word or two on the feel you want.

Rough is fine. It helps everyone aim at the same target.

Optional. Anything important that we have not asked about.

Your brief, so far
Start filling in the form above and your brief will build itself here.

Send us your brief for a free concept Book a 30-minute call

Why a brief is worth ten minutes

A clear brief means every studio you talk to is pricing the exact same thing, so the quotes you get back are actually comparable. It flushes out the awkward questions early, before they become expensive changes halfway through. And it forces the useful conversation: what is this site really for, and who is it for. Even a short, honest brief saves real time and money on both sides.

Send it over and we will show you something

We are a Brighton web studio and we would rather show than tell. Copy or email your finished brief to us and we will mock up a free concept for your site, no charge and no obligation, so you can see what working with us looks like before you commit to anything.